Facebook Advertising Sucks (for me, anyway)
Ian Lurie Nov 27 2007
I’ve been running test campaigns in Facebook, using their pay per click platform.
All I can say is, bleah.
I drove 1000 clicks. I tested 4 different ads, all of which saw a clickthru rate of .09%. I spent $140.
The site’s overall conversation rate is 2%. Conversion from paid search ads is over 4%.
Facebook conversion rate? 0%
From those 1000 clicks, I got zero sales. Zero. Nada. Nothing.
Thanks guys. I’ll stick with search ads for now…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More