Facebook Advertising Sucks (for me, anyway)
Ian Lurie Nov 27 2007
I’ve been running test campaigns in Facebook, using their pay per click platform.
All I can say is, bleah.
I drove 1000 clicks. I tested 4 different ads, all of which saw a clickthru rate of .09%. I spent $140.
The site’s overall conversation rate is 2%. Conversion from paid search ads is over 4%.
Facebook conversion rate? 0%
From those 1000 clicks, I got zero sales. Zero. Nada. Nothing.
Thanks guys. I’ll stick with search ads for now…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More