Feedburner Stats Fluctuate Wildly

Ian Lurie
Feedburner Stats Fluctuation

Over the last week, my Feedburner stats have jumped and fallen by as much as 50%, even though my visitor count remained steady.

Feedburner measures the number of RSS feed subscribers your blog has.

It’s hard for me to believe that my subscriber count is plunging to 150 or so one day, and then jumping to almost 400 the next. Has anyone else seen this?

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Same here but not by that much. I just left a post in the FB Dev section of the forums asking why my counter hasn’t moved in what seems like ages since I KNOW I’m getting decent traffic each day.
    Well, I put the fc chicklet on at 239. Three days later it jumps to 246 and a day later drops to 226. Someone gave some possible reason but it just made no sense to me so the jury is still out.
    Bottom line, WGF. I use these apps as basic help but understand and accept them for what they are… WILDLY imperfect! Try not to let any apps lack of accuracy get to your head too much… then you’re sucked into their world playing their game.
    Just keep churning out the good stuff and “they will come.” 😉

  2. Apparently this behavior is due to feedburner updating its stats daily and not always indexing users who use older feed readers. It also means you will often see a drop in the weekend when people aren’t using their feed readers!
    Seems silly really as users are either subscribed or they are not, but I guess feedburners stats are based more on who has opened their feed viewer on the day rather than the all-time subscriber figure.

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