Generic link-building post designed to piss people off

Ian Lurie

SEO is dead for [insert industry here].

It’s all [choose one: Black Hat SEOs, Google, Bing, gremlins]’s fault.

All SEOs are liars, so don’t listen to what they say.

Don’t bother arguing, because I’m a(n) [choose one: expert, guru, god, jedi] of [choose one: business, marketing, internet marketing, SEO, spouting manure].

This post inspired by an article I just read. I will not link to it. Or even mention the title. I don’t mind these arguments. That’s why I rarely weigh in. But if you’re going to make broad, sweeping claims about a marketing strategy, do your damned research. Don’t rely on 2 lousy case studies and one search result.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Annoying, but not nearly as crazy annoying as these “Be authentic” posts floating around the biz/marketing blogosphere.

  2. People don’t even have the curtosy to step back and think that just because strategies are not working for them doesn’t mean it isn’t working for the rest of us! But too right, blame it on the gremlinks 🙂

  3. You should be able to get a quick measurement of how an industry is doing by their average salaries. I saw a study a few weeks back indicating that SEO-related average salaries increased from 09-10.
    SEO isn’t dead until bosses and clients stop writing the paychecks.

  4. Hahaha – I’ve been loving all these “SEO is Dead!” and “Article Marketing is Dead!” posts lately. I hope more people read them and get the h*** out of the market so that there’s more opportunity for me 🙂

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