Gone to the Dark Side
Ian Lurie Oct 9 2007
If you go to read my book online, now, you’ll see adver… adv… advert…
I can’t say it.
I’ve kept ads off my site, for the most part, for years. But I’ve finally added a leaderboard ad unit to the online version of my book.
Frankly, I gotta make this sucker pay, just a little bit.
No pressure, but if I earn some money off the current ads, I won’t have to add them elsewhere on the site.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More