Gone to the Dark Side

Ian Lurie

If you go to read my book online, now, you’ll see adver… adv… advert…

I can’t say it.

I’ve kept ads off my site, for the most part, for years. But I’ve finally added a leaderboard ad unit to the online version of my book.

Frankly, I gotta make this sucker pay, just a little bit.

No pressure, but if I earn some money off the current ads, I won’t have to add them elsewhere on the site.

cough cough

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Ian
    You’ve not gone to the dark side, you are experimenting with advertising around valuable content on your own site so that customers and prospects can learn from your experience 🙂
    ps: didn’t think the ad I saw was too relevant though – UK property advert on a marketing website !

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