Google Is Fast: Updates Blog Search in 120 Seconds

Ian Lurie

I’ll admit that I don’t warrant this kind of speed, but BlogStorm reports getting updated by Google Blog Search in as little as 120 seconds.

I’m going to experiment and test the theory right now. Back in a minute…

… and I’ll be darned. 3 minutes after I posted above text, it showed up in Google Blog Search:

Google is Fast

Yowsa. That’s fast.

If you want the same, I suggest:

Using Feedburner’s ping service.

Signing up for a Feedburner account, and using the PingShot service under the ‘Publicize’ tab.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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