Google Search Backlash?

Ian Lurie

John Battelle reports that Yahoo has gained a bit on Google in the world of search, by outpacing Google’s growth.

John suggests it might be because Yahoo’s becoming more accurate. That’s possible.

But there’s another possibility: I’m betting on Google backlash – you don’t get as dominant as Google is now without making a lot of people unhappy. Plus there are always folks who look for alternatives to #1. Finally, Google is operating at such a high level it’s hard to imagine how they can continue growing at this rate.

Further bulletins as events warrant…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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