How social media works
Ian Lurie Dec 7 2011
Today, I got a fantastic demonstration of how social media really works.
Here’s the timeline:
8:33 AM I totter over to the office fridge, looking for a Diet Coke. It’s my only source of caffeine. I’ve been working since 6 AM. I’m desperate. My batteries are near zero. As my vision starts to fade, I claw the door open, only to stagger back in horror. The office is out of Diet Coke. That leads me to post this tweet:
12:15 AM. Aviva walks into my office with a Diet Coke. Apparently, someone on Twitter saw my cry of despair. He picked up two 12-packs of the sweet nectar of life, and brought it to my office, with a card and a small note:
“Hi Ian. I saw on twitter that you were out of Diet Coke. Cheers! Charles, aka @charlessipe“
Who was this hero, who swooped in and saved me in my hour of need?
Charles Sipe, Director of Search at Sparkplug Digital.
Enchantment equals response
Charles must have read Guy Kawasaki’s Enchantment (you should, too, it’s awesome). He listens to Twitter. He saw my cry for help. He brought me what I need, totally spontaneously.
It makes me want to tweet “I’m out of Ferraris. Noooooooooooo.”
That fits Guy’s definition of enchantment, perfectly.
And, it got me to respond, first by being happy, then by writing this blog post.
In social media, enchantment = response. Period.
Best demo ever
And now, I’m sitting here writing this post. I also tweeted about it:
Do something remarkable for a client, or a customer, or someone you hear from on Twitter.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More