How To: Ask A Blogger For A Review
Ian Lurie Aug 18 2009
A review from an ‘a-list’ blogger, or even a ‘z-list’ blogger, can bring you customers, prompt discussion around your product and, at a minimum, create a nice, authoritative link.
That causes a lot of folks to ‘write’ (I use the term advisedly) wonderful notes like this one:
Love your blog! If you have a chance, please come look at my blog. I think we have a lot of the same thoghts and would appreciate a link. Thanks!
While we may share a lot of ‘thoghts’, this person’s e-mail will only make it out of my spam folder if I’m looking for examples for a blog post.
How to get a blogger’s attention
If you want a blogger to write about your site, your product, your service or whatever else, you need to do four things:
- Show me you’re a real person, not a bot someone programmed to spam every person who’s ever written a post with the word ‘web’ in it.
- Show me that you know me.
- Show me you’re someone I’d like to talk to.
- Prove that my review would help my readership.
A great e-mail
Here’s an e-mail that would get my attention:
Just read your post on monitoring social media. Thanks – I’ve sent it around to some other people at my company.
We’re working on a social media monitoring tool of our own. If your readers liked your post, they might be interested in checking out our product. Here’s a link to a test version: [link here].
Feel free to try it out. You can write a review any time you like – all I ask is that you let me know when you do.
Aaah. Like a breath of fresh air. This person connected right away:
- They showed that they’ve at least read my blog once. Even if they read it just to get my attention, at least they put in that much time.
- They flattered me a little. Hey, face it, flattery works. Not silly flattery like “YOU ROCK DUDE!”; something aimed at a specific post.
- There’s a clear connection between their product and my readership.
- And he even gave me a link and permission to review the product.
Plus, he can spell – major bonus.
It’s about connecting
If you want me to take the time to look at your site, learn your product, and write about you, show me that you’ve taken the time, too.
You could even (gasp) try the phone…
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More