I have a problem with blogging
Ian Lurie Apr 15 2010
I’ve got a problem with blogging.
I’ve been out here for about, what, 5 years or so now, writing blog posts on various sites, offering advice, etc.. I’m a huge proponent of supporting the community through education.
In the last 3 years I’ve written 800+ posts. Not a ton, but respectable.
That sucks up about 1 hour per day, on average, 7 days a week. Sometimes it’s less, sometimes it’s more.
But, even though I’ve written about how your blog can make money, and I can trace a nice group of clients back to this site, I have doubts.
If I took that 1 hour per day and sunk it into, say, affiliate marketing instead of blogging, I bet it’d pay off better. I mean, I am pretty decent at getting stuff sold online. Of the 40,000 or so people who visit Conversation Marketing each month, maybe 20 contribute in a real cash money kind of way. Add in advertising and maybe we’re at $.0002 per visitor. Woo hoo.
If I were selling a product, I could do more with it. I could make people love my customer support team, get them excited about my brand, etc.. But as a service provider in a really unique, wild-west, expertise-intensive field, all I can do is get more people who don’t know why they should pay me for advice. How many of you would pay $1000 for a consult with me? Not that many.
So yeah, it’s frustrating as hell sometimes.
On the other hand, I’m addicted to blogging. It’s compulsive. These sure as hell aren’t thoughts I should be publishing on the web, but here I am doing it. There’s a bit of a rush when I see folks start retweeting or commenting on something I wrote. There’s a bigger one when someone tells me they changed their campaign after reading a post, and that it helped.
So I won’t stop, probably ever. I probably won’t even slow down.
Like I said, I have a problem with blogging. Like some people have a problem with drugs, or alcohol, or chocolate (ok, that’s me, too).
OK, off to board my flight home from Pubcon.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More