I’ll Squish Your Head…
Ian Lurie Apr 14 2008
…if you ask me what the ROI on blogging is. I. Am. Sick. Of. That. Question.
Seth Godin said it very well today. Few blogs earn a measurable sum of money. So, if you’re in blogging for the wealth, give it up.
My blog directly earns me $1.50/day. Seriously. That’s it: One (cheap) Kit Kat.
So Why Blog?
Yet I advise most of my clients to add blogs to their sites. And I can’t seem to shut up on my blog, either. Why?
Because blogs have some lovely side effects:
- They are networking tools. I have connected with more cool people via my blog than almost any other source.
- A blog can generate business, even if it doesn’t directly put dollars in the bank. I’ve gotten at least four contracts in the last two months because of this blog.
- It’s fun! If it’s not fun for you, do something else. If you don’t enjoy it, it’ll show.
- It’s, ya know, sorta, like, communication.
No ROI. Forget it!
So forget about ROI. At least direct ROI. Forget it’s even possible.
Write because you like it.
Write because it helps you build your reputation.
Write because it’s good practice.
The rest will come in time, or not.
If you still dream of striking it rich, don’t feel bad. I should squish my own head, too. I once believed I could Make A Million Dollars Blogging. I failed so miserably I still use a different name in some parts of the USA.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More