Random

I'm In DMNews: Multivariate Testing Article (And a complaint)

An article I wrote about multivariate testing in PPC campaigns just got published in DMNews’ Search Marketing Guide [pdf].
You can read it in PDF here:
Search_Guide_cover_19897.JPG

Stuck in the Dark Ages

So then someone from DMNews calls me, asking how I’ll take advantage of getting published.
I told her I’d like to put an image of the page up on my blog and company site with a link back to DMNews. I told her I’d capture the whole page, so DMNews would get exposure.
She said no, and that I’d have to pay $1100 to get the right to repost and resend it.
Bwah? So, you want to charge me to put a link to your site on my blog and put your logo in front of everyone?
All this does is give me incentive to not write for DMNews. I’d get more readers if the article got a Sphinn anyway.
Thanks guys.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

Start call to action

See how Portent can help you own your piece of the web.

End call to action
0

Comments

  1. That’s deplorable (the dark ages part, not the exciting publication part). As someone with no prior exposure to DMNews, my takeaway is that they must be faking it if they claim to know how this whole interwebs thing works. Sounds a lot like the recent Associated Press hullabaloo.

Comments are closed.

Close Mobile Menu Button
Close search overlay