Video Site Review 1: Improve Subscription Rates

Ian Lurie Aug 17 2009

Just recorded our first video site review. This one’s American Parkour.
Biggest problem on the site: No clear subscription model. You can subscribe for newsletters, etc., but they’re not front-and-center. And this site’s subscription list is clearly the biggest asset they can have.
So, here’s the video: Tips for American Parkour to improve their online subscription rates.

Tips for better online subscription rates: from ian lurie on Vimeo.

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tags : conversation marketingtutorials


  1. Ian, very nice break down with this site review. Can you also talk about few more monetization strategies for such a site if there was no store?
    I have few blogs without a store. Some of them have traffic but I can seem to figure out how to monetize them properly.

  2. I’m liking the video reviews. Helps understand what you are on about – not that I don’t understand you normally!!

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