Video Site Review 1: Improve Subscription Rates

Ian Lurie

Just recorded our first video site review. This one’s American Parkour.
Biggest problem on the site: No clear subscription model. You can subscribe for newsletters, etc., but they’re not front-and-center. And this site’s subscription list is clearly the biggest asset they can have.
So, here’s the video: Tips for American Parkour to improve their online subscription rates.

Tips for better online subscription rates: from ian lurie on Vimeo.

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Ian, very nice break down with this site review. Can you also talk about few more monetization strategies for such a site if there was no store?
    I have few blogs without a store. Some of them have traffic but I can seem to figure out how to monetize them properly.

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