Video Site Review 1: Improve Subscription Rates
Ian Lurie Aug 17 2009
Just recorded our first video site review. This one’s American Parkour.
Biggest problem on the site: No clear subscription model. You can subscribe for newsletters, etc., but they’re not front-and-center. And this site’s subscription list is clearly the biggest asset they can have.
So, here’s the video: Tips for American Parkour to improve their online subscription rates.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.