A Day In The Life of an Internet Marketing Company
Ian Lurie Sep 10 2008
With the advent of ‘Mad Men’, a brilliant TV show on AMC, a lot of my friends and family seem to think I sit around drinking Scotch and soda.
It’s not quite like that.
So I thought I’d give a brief outline of a typical day at my internet marketing company:
7:00 AM: Get to the office. Check our client dashboard for traffic, sales, leads and other conversions.
7:30 AM: Set my to-do list for the day. Hmmm. 4 things. Not bad, I can do that. I start working on a client report.
9:30 AM: Wow, 2 hours writing! Wait, what’s that ‘alert’ e-mail I just got?
9:35 AM: One of my ever-sharp staff come and tell me that the alert’s already handled. I slow my breathing and take a Tums.
10:30 AM: Meeting with a client’s marketing team to review our search marketing plan.
11:30 AM: Grab lunch. Eat while reviewing marketing-related RSS feeds.
12:30 PM: Another alert. A blogger wrote a really nasty review of a client’s product. The team gets together, works up a strategy, checks to see if the blogger’s statements are true and responds (blogger later published a more moderated review and an apology).
2:30 PM: I’ve completed 1 item on my to-do list. Account review meeting with my team.
2:40 PM: Meeting’s done. Start on second ‘to-do’.
3:00 PM: Call home to see how kids’ school day went.
4:00 PM: Finish my second to-do. Send report and comments to the account team.
4:30 PM: Add to Portent’s staff marketing handbook, the Fat Free Guide.
5:00 PM: Go home. Play with kids, tend to the guinea pigs.
6:00 PM: Clean up after dinner (this isn’t the 1950s).
8:00 PM: Kids are in bed. Write a blog post.
9:00 PM: Now, about those other 2 to-dos…
So, before you start looking to internet marketing for the splendor of 1950s Madison Avenue, print this blog post and read it 3 times. If you still want to start an internet marketing company, you’re a true enthusiast. Go for it!
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More