Internet Marketing Stream of Consciousness
Ian Lurie Jun 16 2009
Yawn stretch OK I’m up. mmmm mini wheats. No guinea pigs I will not give you mini wheats the last time I did that you ran around your cage so fast I couldn’t see you. Drive drive HOONK WATCH OUT YOU LOSER. Hrm what’s our alarm code again? Oh yeah. Phew. Ah crap forgot the SEO review for www.mysite.com and also to review the links pointing at www.theirsite.com. Hmmm, links. Links are fun. Let’s go look at Linkscape and see what’s in there for this client. Gaaaah they lost 20 links wth!? Ring ring. Wait so you’re telling me that your organic sales are up 32% 3 weeks after you fired us and that has nothing to do with the work we did because it happened after you fired us? Okaaaay. Next. Researching some XML magical stuff never did understand XML but it just works. OK click click type type write some code. Refresh the page. KAAABOOOOOOOM. Well, that didn’t work. Back to the drawing board. Undo undo undo. Lunch nom nom nom. Off to rewrite some landing page copy maybe I should redo the design too. Knock knock. No, you don’t need my permission to change ‘teh’ to ‘the’ on the home page honest it’s OK go for it. OK back to work on that lander. “Buy now or you’ll die” probably too strong. “Buy it. Love it. It’ll change your life” oooh much better, plus I never use the product name which is good since the client asked me not to to preserve the mystery. Ring Ring. Yup. No. Yup. OK. Sounds good thanks. Bye. What? No. OK bye. Back to writing OK bullet bullet bullet write write write paragraph image buy now save and DONE woo hoo. Oh crap it’s 3 PM already?! Time to burn another 15 minutes of my life on Twitter. Wow I never knew that some SEOs are afraid of centipedes that’d be a fun Google bomb. Yeah, right, in my spare time. Oh look someone else is claiming they never believed in nofollow. So that leaves, what, 3 people on earth who ever used it? Man, they must’ve been busy. Ring ring. Yes this is Ian. No I don’t want to invest in a oil well in Texas but thanks. Click. Check e-mail No Mr. Greg Jones I don’t want to use your e-mail append service but hey thanks a million. Woo landed a new client OK time to kick that one off and set up that meeting. Gar 30 minutes before I have to head home. What the hell am I going to blog today? I wanted to wrap up my series on search engines as aggregators but I didn’t have time. I know! I’ll do stream of consciousness!
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More