Internet Bullshit Detector: Speaking at Ignite! Seattle

Ian Lurie

I’m going to be speaking at Ignite! Seattle next week (February 19).

My topic: Build your own Internet Bullshit Detector.

I won’t give away too much, but the basic principles will be:

  1. Hairstyle is not a feature.
  2. If they can’t communicate, run.
  3. Bold letters do not increase value.
  4. Nor does large type or the ability of a site to induce seizure.
  5. Bankruptcy does not equal experience.
  6. Stock is toilet paper until you sell it.
  7. If you feel dirty now, how will you feel in the morning?

We get 5 minutes and 20 slides to communicate. If you want to attend and heckle, go for it. I’m considering this my pre-Searchbowl humiliation warmup.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


Comments are closed.

Close search overlay