Internet Bullshit Detector: Speaking at Ignite! Seattle

Ian Lurie Feb 12 2008

I’m going to be speaking at Ignite! Seattle next week (February 19).

My topic: Build your own Internet Bullshit Detector.

I won’t give away too much, but the basic principles will be:

  1. Hairstyle is not a feature.
  2. If they can’t communicate, run.
  3. Bold letters do not increase value.
  4. Nor does large type or the ability of a site to induce seizure.
  5. Bankruptcy does not equal experience.
  6. Stock is toilet paper until you sell it.
  7. If you feel dirty now, how will you feel in the morning?

We get 5 minutes and 20 slides to communicate. If you want to attend and heckle, go for it. I’m considering this my pre-Searchbowl humiliation warmup.

tags : conversation marketing


  1. Ian,
    For those of us in the Seattle area, where is it?

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