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Internet Marketing Webinar: Canceled

Was it my deodorant?

Response to my internet marketing webinar was, well, kind of embarrassing, so I canceled it.
I’m going to slink off to my cave and nurse my wounded ego:

Ian's Ego

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Ian,
    Wish I could help you with this. I’ve been following your posts/tweets/etc. for some time and respect your judgment and choices.
    Maybe if you surveyed your most popular/most commented posts, tweets, bookmarks – you’d then have a new approach. “Internet marketing” itself is pretty saturated. But if you took an approach more topical, “How to conversation market your way out of a recession” – or some such, it might draw more.
    Check out your comments for more data: Look, you’ve got 8 comments on “Nah, You Don’t Need a Blog”. And 4 comments on “Instant Landing Page Upgrades”.
    Better yet, check out your own “Popular Pages” section = there’s something people like about your blog.
    And you have your own Google Analytics to find out what people are visiting on your site and what keywords they use to find you.
    Another idea – set up a survey and give away an ebook of your most popular posts… This would get some real feed back about what your viewers want.
    An approach from this is to take all these hot topics and keywords, boil them down, and come up with a series of articles which are all link-bait and simply excite your readers.
    Try selling a webinar based on what you know is popular (and you love to write about) – and use the results of this to form a basis for a live webinar. Build the demand, and they will come…
    Robert
    PS. For me, I couldn’t fit it into my budget – and also my schedule is too tight to “attend” a webinar”. But an on-demand webinar, hmmm….

  2. @Robert Thanks for the advice.
    I gotta say though, internet marketing is only saturated with stupidity. Very few people get it. Every day I see otherwise smart people making absolute deal-breaking mistakes in their online strategy.
    I based this webinar on the most popular post I’ve ever done, too…

  3. I was very interested in this webinar and I work with Ian. Better luck next time I guess.
    Don’t take this as bad mojo. I want you to tell yourself “I’m Good Enough, I’m Smart Enough, and Doggone It, People Like Me!”

  4. The thing is, with the saturation of idiot “internet marketeers” (or should that be privateers) so many people think they’re being given loads of great stuff for free and then spending silly money on useless nonsense. And then they need us but have no dosh left.
    They want it all for free as they perceive that such should be available for free, or very cheap.
    A quandary… How can we move past that? I’ve given up trying to do quality workshops – people are just not prepared to pay for that level of value still.

  5. I enjoyed the 59 Things list and was looking forward to hearing some of the ideas expanded upon. A two-hour webinar on an extremely relevant topic for $75 would have been well worth the investment and I was disappointed that you cancelled.
    We look forward to your next go-at-it but in the meantime, anybody know how I can get in touch with cattle?

  6. I just start following your blog. Your insight is by far better than most so-called Gurus online.
    Hopefully you’ll reconsider in the future.
    Cheers,
    Dee

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