Interview on Search Engine Journal

Ian Lurie

Todd Mintz interviewed me for Search Engine Journal. The interview includes nuggets like:
“when I meet them I get an immediate desire to hit them with a chair. It’s some kind of superpower, I guess.”
“It all comes together eventually. I hope. Cough.”
Great reading if you want heckling material for when I speak at SEMPDX Searchfest.
Read the interview here.
You can follow Todd Mintz on Twitter at ToddMintz. Recommended reading!

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hi Ian – Great interview. Besides enjoying your style and tone, I really appreciated the advice you give. I particularly agree with the point about practicing writing and learning to do it well. It’s a mistake I see all too many people make.
    The one thing I kind of surprised me is the statement “Why someone would resist making a simple strategic or tactical change that would make them more money, or get them more votes, is beyond me.” I feel like this is a common reaction in people, across the board – not just marketing. But I think it’s the job of the marketer to fix this, to get over this hurdle and have the client expose the best of themselves.
    And as a marketer, you’re best positioned to affect this change. I think being in the business of influencing people has to include influencing your clients, your boss, coworkers, etc.

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