It’s plagiarism day! Part 2: An agency steals everything
Ian Lurie Aug 16 2010
Per my post of a few minutes ago, I can laugh at simple-minded content thieves. But, as I’ve said in the past, so-called ‘professional marketers’ who steal other agencies’ sites and copy need to go to a special circle of Hell.
Today, I bring you Caerus Digital, an agency apparently located in New Jersey, not far from where I grew up.
Here’s their home page, with stolen text highlighted:
I found them with my traditional search-for-the-first-sentence trick.
But then a little voice in my head said, hey, this looks familiar:
So I suspect they actually lifted our entire site design, pausing only to crapify it in the hopes that no one would notice.
They even copied our internal pages:
Again, editing juuuuust enough to avoid (I guess) a cease and desist.
I’m not a total jerk
I’m not a total scumbag. I’ve certainly used other sites as models for projects. I’ve figured out how to create a button style I really like.
Hmmm. Intent. If I remember from law school, that means something…
Nevertheless, I’ll give Caerus some benefit of the doubt – maybe, even though they’re a digital agency, they hired another agency to do their site, and those folks copied ours. Then Caerus decided not to check any of the site to make sure it was original, threw it up on the web and went to work. Hell, anything’s possible.
Regardless, this really hacks me off. In case you couldn’t tell.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More