‘Jew’, Google, and Fighting Hate Speech
Ian Lurie Sep 25 2007
Don’t know if you’ve seen a site called ‘Jew Watch’. It’s a nasty collection of lies, conspiracy theory and crypto-fascist crap.
As you can tell, I’ve had enough. And yes, I’m jewish.
Google can’t remove them without engaging in censorship. I understand that.
I have another suggestion: Let’s bury them. Here’s how I’d like to do it:
- Move other sites up. There are several Holocaust museums, plus the Museum of Tolerance in L.A., that certainly deserve a better ranking. While they’re not strictly jewish history, certainly they’re relevant. I am contacting each museum to see if they’d like help. If any other SEOs out there are interested in helping out, let me know, and I will manage things from here.
- Create new content. Write 10-15 pages of content focused on the word ‘jew’, and then get them parasite hosted on sites with good authority. That alone might bump them. I can think of lots, which I won’t share here in case the folks at Jew Watch engage in DOS attacks on top of everything else.
- Build links to all of these sites. If you have any link juice you’d want to send towards more legitimate sites, please, let me know and I’ll try to coordinate that, too.
There are more things to do, I know. But this is a start.
Hate speech shouldn’t win, above all online. The community should be able to shout it down, especially online.
Just a few weeks ago I was asking myself how internet marketers can actually affect the world. This seems like a good one.
Please, spread the word.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More