'Jew', Google, and Fighting Hate Speech

Ian Lurie

Don’t know if you’ve seen a site called ‘Jew Watch’. It’s a nasty collection of lies, conspiracy theory and crypto-fascist crap.

As you can tell, I’ve had enough. And yes, I’m jewish.

Google can’t remove them without engaging in censorship. I understand that.

I have another suggestion: Let’s bury them. Here’s how I’d like to do it:

  1. Move other sites up. There are several Holocaust museums, plus the Museum of Tolerance in L.A., that certainly deserve a better ranking. While they’re not strictly jewish history, certainly they’re relevant. I am contacting each museum to see if they’d like help. If any other SEOs out there are interested in helping out, let me know, and I will manage things from here.
  2. Create new content. Write 10-15 pages of content focused on the word ‘jew’, and then get them parasite hosted on sites with good authority. That alone might bump them. I can think of lots, which I won’t share here in case the folks at Jew Watch engage in DOS attacks on top of everything else.
  3. Build links to all of these sites. If you have any link juice you’d want to send towards more legitimate sites, please, let me know and I’ll try to coordinate that, too.

There are more things to do, I know. But this is a start.

Hate speech shouldn’t win, above all online. The community should be able to shout it down, especially online.

Just a few weeks ago I was asking myself how internet marketers can actually affect the world. This seems like a good one.

Please, spread the word.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. I am Jewish, and I have started a blog (less than 24-hours ago), and am hoping that between all my writings, etc., that eventually it will help push that site down, somehow. I’m trying to help fight anti-semitism.
    I have already added tons of content and links. Please stop by…I would appreciate it. Help me to help all of us spread the word.
    Link me if you wish. Thank you.

  2. funny that I come accross this, I have been working on something like this for a while, I think it’s time for me to transcribe my notes and post it somewhere, since it’s more than just the word “jew” where they rank so high

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