Judging a Book By Its Cover
Ian Lurie Jan 17 2006
A Canadian study has shown that users judge the aesthetics of a web site in less than one-twentieth of a second. Translation? The simplest appropriate design is best.
In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a weather report? Probably not. So, in case you haven’t heard me say this before, ‘dress appropriately’ does not mean ‘look cool’ or ‘play with new technologies’. It means think about how you can please your audience in less than a second.
Creativity matters. But so do first impressions. Always dress appropriately. And always dress simply.
You can read the full article here.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More