links for 2007-07-18
Ian Lurie Jul 17 2007
- Not as silly as it sounds, and well worth a look. Low prices may sometimes have the wrong effect.
- Users do NOT report problems. It’s not because they’re mean, or dumb. It’s because they don’t think they have time. So you have to be proactive in checking for problems, instead.
- A great metaphor for lousy versus good content. You can also extend it to site architecture.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More