links for 2007-09-07
Ian Lurie Sep 6 2007
- If it shocks you to learn that ads objectifying women generally offend them, you shouldn’t be in advertising. Read this article anyway.
- Of course, this video was created by one of the worst advertisers of them all – Microsoft. But it’s brilliant…
- Interesting numbers – what’s your site conversion rate? I know the average, in general, hovers below 1%. So what are these folks doing that others aren’t? Take a look at ProFlowers: No nonsense. Great photography. Clear call to action. What’s their secret
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More