links for 2007-09-07
Ian Lurie Sep 6 2007
- If it shocks you to learn that ads objectifying women generally offend them, you shouldn’t be in advertising. Read this article anyway.
- Of course, this video was created by one of the worst advertisers of them all – Microsoft. But it’s brilliant…
- Interesting numbers – what’s your site conversion rate? I know the average, in general, hovers below 1%. So what are these folks doing that others aren’t? Take a look at ProFlowers: No nonsense. Great photography. Clear call to action. What’s their secret
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More