links for 2007-09-08
Ian Lurie Sep 7 2007
- I don’t usually self-link, but this is just too good…
- Somehow DDB will make this into an award-winning, millions-of-dollars-generating move. To me, it’s a circle…
- Hey, Steve, I’ve been here the whole time, I swear!
- Omniture – the only web analytics package out there that can hang in against Google Analytics, in my opinion – has just bought Offermatica. Offermatica provides page optimization and testing, similar to Google Website Optimizer. Is there a battle royale s
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More