4 exit strategies for marketing agency owners

Ian Lurie

I’m not a big ‘exit strategy’ kind of guy. I prefer to build a cool business that’s going to last, and keep at it. Hence my 16-year stint (thus far) at Portent. But there’s always someone asking me what my strategy is for getting out. So, here you go—created by the Portent-ites—4 exit strategies for marketing agency owners:

(click for the full sized version)

Exit strategies for agency owners

Print it, hang it, make underwear out of it if you like. Just keep the copyright statement in place.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. The worst they would ever do is they would put you for a couple of months into a white-collar, minimum-security resort. You should be so lucky.

  2. @Emma But that means no one would be able to call me, or e-mail me, or demand…
    Wait a minute.
    (Ian scampers off to start embezzling)

  3. Classic, Ian! I especially like the part about the guy who considers himself an expert after setting up a website (probably on blogger).
    Might I suggest: One day stop showing up for work, and it is weeks before anyone notices.

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