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Marketing Foot-In-Mouth Syndrome: Dino Rossi Swallows Entire Leg

I’m sure Dino Rossi is sitting somewhere right now, wondering why he lost this election. After all, he was up against some dang tax-and-spend liberal.
It might have something to do with his marketing strategy. He used these signs quite a bit during the campaign:
rossisign.jpg
Photo from Hal Mueller
It’s a clever message: Teach all those damned Seattle elitists a lesson. It might have worked in Wenatchee, or Spokane.
Problem is, he put them up in Seattle.
Yes, you read right. I’m a Seattle elitist myself. I passed one of these signs driving over the West Seattle Bridge today.
Rule number one in political marketing: Don’t insult your supporters, or your competitor’s. These signs were the equivalent of Rossi himself standing in downtown Seattle giving passersby the finger. They were not well-received. Cough.
So, Dino, next time around, hire a smarter campaign staff. Or a marketer or two. Or at least endeavor to not insult one of the biggest voting populations in your state.
Photo from Hal Mueller’s blog. Thanks!!!!!

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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