Marketing Foot-In-Mouth Syndrome: Dino Rossi Swallows Entire Leg
Ian Lurie Nov 6 2008
I’m sure Dino Rossi is sitting somewhere right now, wondering why he lost this election. After all, he was up against some dang tax-and-spend liberal.
It might have something to do with his marketing strategy. He used these signs quite a bit during the campaign:
Photo from Hal Mueller
It’s a clever message: Teach all those damned Seattle elitists a lesson. It might have worked in Wenatchee, or Spokane.
Problem is, he put them up in Seattle.
Yes, you read right. I’m a Seattle elitist myself. I passed one of these signs driving over the West Seattle Bridge today.
Rule number one in political marketing: Don’t insult your supporters, or your competitor’s. These signs were the equivalent of Rossi himself standing in downtown Seattle giving passersby the finger. They were not well-received. Cough.
So, Dino, next time around, hire a smarter campaign staff. Or a marketer or two. Or at least endeavor to not insult one of the biggest voting populations in your state.
Photo from Hal Mueller’s blog. Thanks!!!!!
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More