Mashups are everywhere
Ian Lurie Jan 7 2010
Today’s post is more of an observation than anything else.
Now that I’m back on the bike, I’ve started training using videos from a clever company called Sufferfest Studios. Their videos are…
…hard to describe, unless you’re a cyclist. Basically, they’re training videos make you mash the pedals until you’re ready to vomit. I’m not going to try to explain the why of it right now.
The important lesson is this: As I was churning away on my bike, gasping for breath during yet another hard interval, it dawned on me: The Sufferfest videos are mashups!
Sufferfest Studios has mixed together race footage, sound effects, music and pithy quotes to create training material. Hence, a mashup.
Mashups aren’t just a web phenomenon. They’re everywhere.
The idea that a mashup can only be a ‘web application hybrid‘ may be too limiting. I’d like to suggest that we expand ‘mashup’ to include media, as well as applications.
Never mind the semantics, though. This kind of content mixing has been around forever. What’s changed is our ability to create high-quality media mashups and then distribute them widely.
This could become another form of consumer content: Think of a YouTube for this kind of stuff. MashTube.
Maybe it needs a different name. A message mashup? A messup? See, that’s why I don’t make a living naming products.
OK, I’ll stop. It’s late, I’ve had little sleep and clearly I’m babbling. Just one action item for you: Look at your business and what you do. How can you mash up different content you’ve already created to help get your message out?
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More