MozCon 2011 – Awesome. Go in 2012.
Ian Lurie Jul 29 2011
OK, first off, I have to make something clear: I am not an SEOMOZ fan.
Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my parents ask me why I don’t work there.
But could you please do it in another damned city? I have a company to run, here. You guys are like a black hole of goodness, sucking up what little sunlight gets cast on the SEO industry, casting a shadow so big that us poor Portent-ites turn into glamor-deprived mushrooms. I think this is how Yahoo! felt looking down the street at Google HQ.
So, I have a healthy respect for SEOMOZ. I use all their tools. And I like everyone I’ve ever met at SEOMOZ. But can’t this be a long-distance relationship?
MozCon. This year is my second one. I presented on content strategies. Then I spent three days watching and listening to the other presenters.
I have a special measurement scale for all conferences: Ah-ha’s per day. An ‘ah-ha’ is one fantastic new tool, idea or strategy that I’ve just never thought of before, or that I’d forgotten.
Here’s the scale:
5+ ah-ha’s per day: I’m smiling all the time.
3-4 ah-ha’s per day: Totally worth the money.
1-2 ah-ha’s per day: I’m a little unsure about this.
0 ah-ha’s per day: I go back to my hotel room and cry.
MozCon 2011 broke 5, again. I learned new stuff about:
- Facebook marketing
I also met and/or saw speak all the top people in our industry. I mean that. Avinash Kaushik. Wil Reynolds. Will Critchlow. Richard Baxter.
And I’m leaving out all the Mozzers.
I’m writing this on a break at 3 PM on Friday. Last day of the conference. The room is still full. Everyone’s still here, listening to the speakers and learning stuff. And that’s with utterly worthless wifi (thanks a lot, Westin).
You gotta go
This conference costs $900 for SEOMOZ members. $1499 if you’re a non-member.
Your first inclination is to gasp. My God. Why the hell would I pay that?!!!
You’ll pay it if learning one really great thing per year is worth that much money. Can you grow your business by $1500 with one really good piece of internet marketing learning?
Man, I hope so.
Go to MozCon next year.
- Content marketing in a nutshell
- How to: Write a decent SEO recommendation
- 22 ways you’re making marketing difficult.
- Speak carefully
- WSJ, WTF?! Google Panda & Subdomains
- 18 random thoughts about internet marketing
- When everyone works together, SEO just works.
- 11 reasons smart people start internet marketing agencies
- 11 reasons no sane person starts an internet marketing agency
- Follow me on Twitter or Google Plus
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More