OK, first off, I have to make something clear: I am not an SEOMOZ fan.
Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my parents ask me why I don’t work there.
But could you please do it in another damned city? I have a company to run, here. You guys are like a black hole of goodness, sucking up what little sunlight gets cast on the SEO industry, casting a shadow so big that us poor Portent-ites turn into glamor-deprived mushrooms. I think this is how Yahoo! felt looking down the street at Google HQ.
So, I have a healthy respect for SEOMOZ. I use all their tools. And I like everyone I’ve ever met at SEOMOZ. But can’t this be a long-distance relationship?
MozCon. This year is my second one. I presented on content strategies. Then I spent three days watching and listening to the other presenters.
I have a special measurement scale for all conferences: Ah-ha’s per day. An ‘ah-ha’ is one fantastic new tool, idea or strategy that I’ve just never thought of before, or that I’d forgotten.
Here’s the scale:
5+ ah-ha’s per day: I’m smiling all the time.
3-4 ah-ha’s per day: Totally worth the money.
1-2 ah-ha’s per day: I’m a little unsure about this.
0 ah-ha’s per day: I go back to my hotel room and cry.
MozCon 2011 broke 5, again. I learned new stuff about:
- Facebook marketing
I also met and/or saw speak all the top people in our industry. I mean that. Avinash Kaushik. Wil Reynolds. Will Critchlow. Richard Baxter.
And I’m leaving out all the Mozzers.
I’m writing this on a break at 3 PM on Friday. Last day of the conference. The room is still full. Everyone’s still here, listening to the speakers and learning stuff. And that’s with utterly worthless wifi (thanks a lot, Westin).
You gotta go
This conference costs $900 for SEOMOZ members. $1499 if you’re a non-member.
Your first inclination is to gasp. My God. Why the hell would I pay that?!!!
You’ll pay it if learning one really great thing per year is worth that much money. Can you grow your business by $1500 with one really good piece of internet marketing learning?
Man, I hope so.
Go to MozCon next year.
- Content marketing in a nutshell
- How to: Write a decent SEO recommendation
- 22 ways you’re making marketing difficult.
- Speak carefully
- WSJ, WTF?! Google Panda & Subdomains
- 18 random thoughts about internet marketing
- When everyone works together, SEO just works.
- 11 reasons smart people start internet marketing agencies
- 11 reasons no sane person starts an internet marketing agency
- Follow me on Twitter or Google Plus