Nah, You Don't Need A Blog

Ian Lurie

You don’t need to tell the public about your product and why it inspires you.
You don’t need any great, SEO-friendly content, either.
Oh, yeah, don’t worry about that connection to the entire blogging world. You don’t need it, either.
A place where you can quickly post messages about product changes, or news stories about your company? HAH! Who cares.
Gasp. It might even let people talk to you. Directly.
It’ll be way too much work. It’ll require, what, 45 minutes a day? It might generate traffic, and customers. And more customers requires more work, too.
You don’t need a blog. Give it up.


This post was written by my jet lag, not by me.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. This made me literally laugh out loud, and that’s not an easy task. I always pitch blogs to my small business clients. As far as my own business, I get 75% of my traffic into blog articles – it’s a wonderful way to get traffic, share your wisdom, write tutorials for clients, etc. All good stuff.

  2. So here’s a practical question: how do you deal with “writer’s block” (or, “blogger’s block”) when you maintain a blog. For the life of me, I can’t think of what I’d blog about on a daily/weekly basis. Maybe my thinking is too limited, but that’s why I’m asking.
    I’d love to hear everyone input on how they address this.
    Happy Friday everyone! Don’t look at the stock market.

  3. @Mark I’ve always found that writing is like exercise. The more you do it the easier it gets. So I write about SOMETHING every day. I may not be writing about stuff I put on my blog. It might just be a paragraph about something totally random. But I do it every day. It’s amazing how that gets ideas flowing.
    I also read as much as I can. When other folks say stuff that makes me think (or grind my teeth) I find it’s great fodder.

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