Nah, You Don’t Need A Blog

Ian Lurie Oct 6 2008

You don’t need to tell the public about your product and why it inspires you.
You don’t need any great, SEO-friendly content, either.
Oh, yeah, don’t worry about that connection to the entire blogging world. You don’t need it, either.
A place where you can quickly post messages about product changes, or news stories about your company? HAH! Who cares.
Gasp. It might even let people talk to you. Directly.
It’ll be way too much work. It’ll require, what, 45 minutes a day? It might generate traffic, and customers. And more customers requires more work, too.
You don’t need a blog. Give it up.


This post was written by my jet lag, not by me.

tags : conversation marketing


  1. Thanks for the motivation. And you should promote when your jet lag guest posts.

  2. Dana


    Wow. Did this guy suffer from loss of oxygen to the brain? Just wondering…

  3. In my experience, it’s paragraph 5 that nails their butts to the chair, the vast majority of the time.

  4. Jill


    This made me literally laugh out loud, and that’s not an easy task. I always pitch blogs to my small business clients. As far as my own business, I get 75% of my traffic into blog articles – it’s a wonderful way to get traffic, share your wisdom, write tutorials for clients, etc. All good stuff.

  5. Alex


    Thank goodness for that. It was all looking far too much like work :)

  6. Reverse psychology? hehe..short and straight to the point! Ouch~~painful~

  7. Mark


    So here’s a practical question: how do you deal with “writer’s block” (or, “blogger’s block”) when you maintain a blog. For the life of me, I can’t think of what I’d blog about on a daily/weekly basis. Maybe my thinking is too limited, but that’s why I’m asking.
    I’d love to hear everyone input on how they address this.
    Happy Friday everyone! Don’t look at the stock market.

  8. Ian


    @Mark I’ve always found that writing is like exercise. The more you do it the easier it gets. So I write about SOMETHING every day. I may not be writing about stuff I put on my blog. It might just be a paragraph about something totally random. But I do it every day. It’s amazing how that gets ideas flowing.
    I also read as much as I can. When other folks say stuff that makes me think (or grind my teeth) I find it’s great fodder.

  9. Hey Ian – nice post! By the same token, who needs a Twitter account, RSS feed or LinkedIn profile?
    Hope you got over the jet lag

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