Nah, You Don’t Need A Blog
Ian Lurie Oct 6 2008
You don’t need to tell the public about your product and why it inspires you.
You don’t need any great, SEO-friendly content, either.
Oh, yeah, don’t worry about that connection to the entire blogging world. You don’t need it, either.
A place where you can quickly post messages about product changes, or news stories about your company? HAH! Who cares.
Gasp. It might even let people talk to you. Directly.
It’ll be way too much work. It’ll require, what, 45 minutes a day? It might generate traffic, and customers. And more customers requires more work, too.
You don’t need a blog. Give it up.
This post was written by my jet lag, not by me.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More