On Techcrunch: How the IPO Ruined Google

OK, I don’t think Google is ruined, but it sure seems like they’ve become increasingly weird since their big IPO. I wrote a piece about it, and it just went live on Techcrunch. Read it here.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Great article.
    Might be a little far fetched, but I think the “slow”, incremental growth of Adwords is why Google is messing around with autonomous cars. It would increase their click inventory (more time in front of screen) and possibly create a new venue for Adwords….
    Imagine ads and offers for local businesses showing up on your smartphone or in car “computer” based not only on what you’re searching for, but your actual destination. What if Google wants to make the internet connection itself an ad sponsored medium like radio? With geo-location, destination data and Google+ user information ads could be targeted like never before.

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