One-Trick Ponies: The ebook
Ian Lurie Sep 22 2014
You’ve heard me rant about strategy vs. tactics, and why tactics-only business relationships are getting marketing agencies fired. I’ve realized it’s a much bigger problem than that. If you look at the last 15 years, the drive to ‘productize’ services has ripped the guts out of any business that is paid for an individual’s craft (their knowledge and time). Productization cheapens services businesses and hurts the consumer/client, because they ignore valuable strategic advice.
So, I wrote a short book about it as a ‘corporate fable’ — half storytelling, half teaching. I went far, far beyond the agency world and talked about all services businesses. It’s now on Amazon.com in Kindle format. Folks tell me it’s pretty entertaining.
You can buy it here:
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More