Random Blog Posts

  • Everything or Small Business Only?
Random

28 Jul, 2014

Net Neutrality: It’s more than streaming video

By Ian Lurie

This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in… Read More

Yep. Ian's back as Portent's CEO. Random

18 Jul, 2014

Who is the CEO of Portent? aka: Yep, I’m back

By Ian Lurie

Shortest. Career change. Ever. It’s me, Ian! I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Random

7 Jul, 2014

Presentation Horrors: Don’t Do These Things

By Ian Lurie

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

Portent's growth chart Random

5 Jun, 2014

10 Lessons After 19 Years In Business

By Ian Lurie

Today, Portent is 19 years old. It can now legally drink in Canada. I’ve screwed up a lot of stuff. But we’re still here, so I’ll give myself a small pat on the back. Clearly, we’ve done something right. If I could tell 26-year-old self 10 things to improve Portent’s first 19 years, here’s what… Read More

WHOIS result: Name Servers Random

29 May, 2014

When Idiots Attack: How to Handle Web Site Plagiarism

By Ian Lurie

Earlier this week, a ex-Portent employee-who-remains-a-fan sent me a note: Sure enough, it had happened again: Someone ripped off our site, images, text and all. They didn’t even bother to change the names. Apparently, we now have an office in Sydney: To me, there are three classes of plagiarists: The smart: They steal your copy,… Read More

Portent Placeholder Random

13 May, 2014

My Ten Years: A Look Back at the History of Portent

By Portent Staff

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

What Ian isn't doing Random

19 Mar, 2014

Why I changed jobs

By Ian Lurie

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

health-care-sites-speed-obamacare-thumb Random

31 Oct, 2013

Why are the ObamaCare web sites so slow?

By Ian Lurie

Update! Learn the ins and outs of a faster site in our Ultimate Guide to Site Speed We did a survey of every Affordable Care Act health benefits exchange, including Healthcare.gov. I expected to find deep, complicated server latency issues or similar. Instead, we found some of the most ridiculous, simple-to-fix, small issues that are… Read More

Baby Jesus Testimonial Random

28 Oct, 2013

Speechless

By Ian Lurie

Well, not really. First, PORTENT DID NOT POST THIS. We never would. The guys who did may have been joking, I guess? Hopefully? Understand: This is exactly the kind of shock-jockey crap that makes marketing a joke. It doesn’t just insult an entire religion. It also insults our intelligence. I somehow doubt that the Christian… Read More

google-search-magic-tricks Random

25 Sep, 2013

The 113 Best Google Tricks, Easter Eggs, April Fool’s Day Jokes and Pranks

By Portent Staff

At first Google was just a search engine; then it started to get funny. Now, Google tricks, or “Easter Eggs,” lurk behind every Google search. The right keywords or an “I’m Feeling Lucky” search will often lead you to odd and awesome Google jokes. And Google Easter Eggs aren’t just in Search, you can also… Read More

Portent Placeholder Random

25 Sep, 2013

5 Tips to Help You Work from Home Effectively and Efficiently

By Ryan Moothart

For three years, I got to work in an awesome professional setting at Portent. Sure, the office space wasn’t as nice when I first started in the outskirts of Seattle as it is now downtown. But that didn’t change the fact that I became part of a close-knit community which thrives in the office environment… Read More

Portent Placeholder Random

20 Sep, 2013

The Amazing Pets of Portent

By Portent Staff

While we do love SEO, PPC, social, content, and Internet marketing in general, we’re more than that – we’re also people, people who love our pets. (I mean, we love them so much we built an entire Facebook app called the Kitten Moodinator.) So for this fun, furry, Friday post I present The Pets of… Read More

Internet Marketing

15 Aug, 2013

3 Surprising Ways to Instantly Improve Your Public Speaking Skills

By Portent Team

Most people hate public speaking, don’t they? Anecdotally, we hear that people would rather die than have to get up in front of a group of other human beings and make a presentation. I sure can relate to that! People who know me now might not believe this, but I grew up very shy and… Read More

Random

21 Jun, 2013

The Life of Pi Part III

By Portent Staff

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since we have some pretty exciting news to announce. The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka… Read More

no words for this, really - kid allowed to hang out window of moving car on freeway Random

6 Jun, 2013

You Are Not Stupid

By Ian Lurie

Words are powerful. If you’re like me, 10, 11, 40 times a day you mentally slam your head in a drawer and say “That was STUPID.” That’s the wrong word. 99.99999% of the time, you can replace ‘stupid’ with ‘experimenting.’ You didn’t do whatever it was that blew up in your face, failed, imploded, left… Read More