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27 Jul, 2011

New content strategies tool: The Gramanator

By Ian Lurie

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

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15 Jul, 2011

Speak carefully

By Ian Lurie

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

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8 Jul, 2011

Portent Interactive: Origins

By Portent Team

Ever wonder how Portent came to be? Want to know the secret to our success is? How does Portent feel about hookers? What do Cybermen think about Portent? You’re in luck, because we created an infographic that will answer these questions and more. Click image for full size.

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7 Jul, 2011

11 reasons smart people start internet marketing agencies

By Ian Lurie

A few people described yesterday’s post as ‘soul killing’, ‘depressing’ and ‘horrifyingly accurate’. Today, I’m taking not-incompatible view that all smart people in the internet marketing biz should start their own agencies. Note that I’m not a “follow your bliss” hand waving business philosopher. I think in terms of building a lasting business that can… Read More

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7 Jul, 2011

Creative Art Direction at Portent

By Portent Team

Around 4PM on a Friday afternoon, Tracy called a meeting in his office to discuss the Portent rebrand. I had been given the privilege of creating art for the category pages of our new site, but no one had mentioned what the art should be, except for Elizabeth who wanted PPC to be represented by… Read More

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6 Jul, 2011

11 reasons no sane person starts an internet marketing agency

By Ian Lurie

This is the first of a 2-part series that documents 2 voices in my head. One voice perpetually says “You are an idiot for running an agency.” The other says “This rocks. It’s the greatest job in the world.” So fear not: I’m not having a mid-life nervous breakdown. Or, if I am, it’s not… Read More

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5 Jul, 2011

I lose my fracking mind or: A new Python script

By Ian Lurie

Total. Mind. Meltdown. I’d do a brilliant insightful post today, I’m sure, except that today’s events, professional and media-related, combined with my concussing myself with a bicycle rack yesterday, have left me a gibbering idiot. Or brought out the gibbering idiocy that normally lies just beneath the surface. Or something. So instead, here’s a little… Read More

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1 Jul, 2011

Google+ thoughts – I eat crow

By Ian Lurie

I must eat crow now. Not tasty, breaded and fried, but vaguely icky, with feathers still stuck to it. I dissed Google+ the moment it came out, in part because it failed—it vomited everywhere when I tried to sign up. But now that I’ve used it for a while, I have to say that it’s… Read More

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28 Jun, 2011

Google+ outlook, in a nutshell

By Ian Lurie

I just tried to sign up for the Google+ notification list. This is what I got: In case you didn’t know, Google+ is Google’s latest attempt to break into social media. Judging by the result, I think it’ll easily eclipse… Google Buzz.

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24 Jun, 2011

The path to marketing nirvana: The peeve, and the rush

By Ian Lurie

What makes Steve Jobs so damned compelling? What about Seth Godin? Howard Stern? Richard Feynman? (choke) Rush Limbaugh? They’ve found Marketing Nirvana: The place where their beliefs and their product match up. I’m not saying this as a pile of wishy-washy marketing-psychobabble crap. Marketing nirvana is on your to-do list. It’s on mine too. If… Read More

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23 Jun, 2011

AppSumo deal – all my e-books for $25

By Ian Lurie

AppSumo has taken a real liking to Portent’s e-books. Today, they’re offering all of our e-books: Conversation Marketing The SEO CopyWriting e-book The Fat-Free Guide to Google Analytics PPC for Small Business (a two-book series) For a total of $25. You can get it here: AppSumo Online Marketing eBook Bundle Posting later today: 10 things… Read More

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22 Jun, 2011

To all journalists: I am not a cockroach

By Ian Lurie

Tomorrow I’m going to be speaking to the ONA/SPJ meetup about SEO and social media. ONA is The Online News Association). SPJ is the Society for Professional Journalists. My typical relationship with journalists and their editors goes like this: Ian is a cockroach, only less evolved. Ian isn’t a bad guy, but he’s going to… Read More

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14 Jun, 2011

My deep, dark secret (w/ some free training for you)

By Ian Lurie

I have a secret to confess. I actually run an agency. NO, WAIT. Don’t go away! This involves free, no-strings-attached learning stuff. And a cool web site! Bear with me. I know you probably know I have a job. But whenever I meet folks at a conference, they seem to assume that money just sort… Read More

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10 Jun, 2011

Friday silliness: The Ultimate Marketer Tease

By Ian Lurie

I’ve watched The Ultimate Dog Tease 1000 times now. I love it. But I feel so bad for the dog. So, when we decided to spoof it, we tried to think of a creature no one cares about. And we realized – it’s us!!!. I went to law school. The only thing less liked than… Read More

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9 Jun, 2011

10 Social Media Tips for Politicians

By Ian Lurie

Republicans, Democrats, some of you are pretty stupid when it comes to social media. Exhibit A: Your last name is Weiner—W-E-I-N-E-R— and you send lewd photos via Twitter? Seriously?! Exhibit B: You reply to a Craigslist ad via e-mail, attaching a picture of your six-pack? (that’s ex-Congressman Christopher Lee, folks, lest we forget) So, 10… Read More

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