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10 Jun, 2011

Friday silliness: The Ultimate Marketer Tease

By Ian Lurie

I’ve watched The Ultimate Dog Tease 1000 times now. I love it. But I feel so bad for the dog. So, when we decided to spoof it, we tried to think of a creature no one cares about. And we realized – it’s us!!!. I went to law school. The only thing less liked than… Read More

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9 Jun, 2011

10 Social Media Tips for Politicians

By Ian Lurie

Republicans, Democrats, some of you are pretty stupid when it comes to social media. Exhibit A: Your last name is Weiner—W-E-I-N-E-R— and you send lewd photos via Twitter? Seriously?! Exhibit B: You reply to a Craigslist ad via e-mail, attaching a picture of your six-pack? (that’s ex-Congressman Christopher Lee, folks, lest we forget) So, 10… Read More

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9 Jun, 2011

AppSumo special on my SEO Copywriting e-book

By Ian Lurie

All good things come to an end, it seems. This deal has expired. You can buy the book for only $2 more, on my site. Or wait and see what the Sumo brings next. I’ve always been a bit scared of the AppSumo. His tough talk. His topknot. That smug smile. But it turns out… Read More

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8 Jun, 2011

A big month at Portent

By Ian Lurie

I’m not much good at bragging about my company, but it’s only June 8th, and it’s been a big month for us. So, the highlights: New clients Full Circle hired Portent as their internet marketing agency as they expand beyond their Northwest base. We’ll be helping with overall strategy and tactics spanning the entire inbound… Read More

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7 Jun, 2011

How (not) to tell someone you can’t afford it

By Ian Lurie

For every fantastic client we land at Portent, we talk to: 30-40 we like but can’t work with for one reason or another; 10-20 who make us a little nervous; 5-10 who we like, but are in industries we just won’t represent; 1-2 people who make me want to retire and open a combination gaming… Read More

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1 Jun, 2011

Poke The Box. Just do it in private.

By Ian Lurie

“Are you OK sir?” The guy next to me at SeaTac gate S8 was eyeing me dubiously as I sat reading Seth Godin’s Poke The Box. I’d just finished yet another passage that made me think “Hell YES!” Apparently, I was also nodding vigorously. My inner monologue was showing. It creeped out my fellow traveler.… Read More

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23 May, 2011

The secret to internet marketing success? ‘Because I said so’

By Ian Lurie

I’m going to let you in a secret. It’s the One Big Thing you have to know if you’re going to run an internet marketing campaign. Sometimes, you have to say ‘Because I said so’. Part of leadership is willingness to go out on a limb—to make a decision that isn’t supported by consensus or… Read More

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20 May, 2011

If Google were in charge of the 5/21 Rapture

By Ian Lurie

I couldn’t resist. Everyone else is on the bandwagon, so why not me? If Google were in charge of the Rapture scheduled for Saturday, 5/21: It’d be in beta for the next 4 years; They’d check your e-mail messages to see if you were eligible; Famous people would get to the head of the line,… Read More

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18 May, 2011

The shame of linkus interruptus: 9 things to check before you click publish

By Ian Lurie

Some new, some not—my pre-blog publication checklist. I don’t follow these as well as I should, but do as I say, not as I do: Check links. Make sure they work! I blow this one all the time. It feels really stupid. Spare yourself the embarrassment of linkus interruptus. Delete the 1st two sentences. Whenever… Read More

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17 May, 2011

3 rules of great copywriting, taught by Vogon poetry

By Ian Lurie

Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry in the Universe”, is a… Read More

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12 May, 2011

Stop crying, start writing: The Awl, The Atlantic, and Web Headlines

By Ian Lurie

OK, everyone take a step back. Go to your corners. Breathe. Yesterday, David Wheeler published an article about web copywriting, SEO, and headlines: ‘Google Doesn’t Laugh’: Saving Witty Headlines in the Age of SEO is a great piece, and not just because he quotes me in paragraph 14. Then The Awl wrote this amusing little… Read More

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11 May, 2011

How to write a smart social media policy

By Ian Lurie

First things first: I have law degree. I’m not a practicing lawyer. I am not giving legal advice. Nor can I. This is, instead, common-sense advice as a social media nerd. Your staff are all over the internet. You know that, right? They’re writing stuff on Facebook. And on Twitter. They’re blogging, too. Best case?… Read More

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3 May, 2011

Problem solving 101: 7 signs it’s time to stop what you’re doing

By Ian Lurie

A big part of problem solving is stepping away from the problem. Whether you’re writing code, writing a book or trying to figure out why a web site isn’t generating sales, there comes a point where your brain over-saturates and needs a good wringing out. Here are some common signs you need a break: You… Read More

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2 May, 2011

What the US Marines and Ender’s Game teach about professional growth

By Ian Lurie

Never underestimate the Marine Corps. Here’s one of their reading lists: Yep. Ender’s Game. One of the greatest pieces of science fiction ever written. On the US Marine Corps. reading list. That is awesome. The Marines do more with less than any other branch of the military. They do it, in part, by encouraging creativity… Read More

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20 Apr, 2011

1 tip for faster blogging: Use Textile

By Ian Lurie

This is a tip that’ll either: Save you 20 minutes per blog post; or Lead to much better-looking blog posts. I write all of my blog posts using Textmate, a text editor for the Mac. I write them all using a very simple text formatting language called Textile. I recommend E-Text Editor for the same… Read More

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