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30 Mar, 2011

Google ‘guru’ lives up to its name, is pretty dumb

By Ian Lurie

Quick update: If you type in ‘2*4’ it will actually do the math for you. However, typing in ‘pointless’ still returns no results. I’ve long assumed that most folks who call themselves ‘gurus’ are pretty deficient in the guru-ness department. Turns out, the same is true of automated chat bots. Google just launched Google Talk… Read More

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29 Mar, 2011

The agency employees’ guide to bosses

By Ian Lurie

You knew this was coming after yesterday’s post, right? Seems only fair that, after providing agency bosses a guide to employees, I now provide marketing agency employees a guide to bosses. Unfortunately, this is really only a guide to me. I can’t see inside other boss’s heads. And they can’t see inside mine, I hope.… Read More

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28 Mar, 2011

A marketing agency boss’s guide to employees

By Ian Lurie

Important note! I should point out that these lessons had nothing to do the crapstorm that was my Monday. In fact, my employees probably kept me from flinging myself, clothed in raccoon pelts and howling with laughter, into the Green River. No one at Portent is in trouble! Except me, maybe. Yesterday, I finished some… Read More

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21 Mar, 2011

If you can write, we should talk

By Ian Lurie

So, I’m greedy. I’ve got this amazing team at Portent, right? They produce all sorts of great training content, link bait, funny lists, news, etc. that we post for clients and for our own bizarre sites. But I want more, dammit. We keep a list of headlines, topics and stuff that we want to write… Read More

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21 Mar, 2011

Writers: Portent needs YOU

By Ian Lurie

If you’re a writer looking for freelance gigs, Portent needs YOU. We’re looking for great writers to do high-quality blog posts, articles and series on topics ranging from cloud computing and security to bikinis. Here’s the thing: Portent’s internal team is fantastic. They produce training, promotional and news content for our clients and have hit… Read More

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15 Mar, 2011

Great ideas I got from Guy Kawasaki’s Enchantment

By Ian Lurie

Guy Kawasaki is an egotistical jerk. That was my first impression. I was at Gnomedex a few years back. He stood up in front of the audience and said, “I’ve got lots of stuff I can talk about.” Then he presented three possibilities and let us choose. Are you kidding me? He didn’t even prepare?!… Read More

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11 Mar, 2011

The content revolution is coming, and it’s full of crap

By Ian Lurie

‘2011 is the Year of Content!!!!’ That’s what the addled woman who smelled slightly of sour beer belched into her cell phone yesterday. We were both waiting in line to get food at the airport. She said it as if she’d just discovered the secret business success. She saved me $10, though, because when I… Read More

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7 Mar, 2011

Generic link-building post designed to piss people off

By Ian Lurie

SEO is dead for [insert industry here]. It’s all [choose one: Black Hat SEOs, Google, Bing, gremlins]’s fault. All SEOs are liars, so don’t listen to what they say. Don’t bother arguing, because I’m a(n) [choose one: expert, guru, god, jedi] of [choose one: business, marketing, internet marketing, SEO, spouting manure]. This post inspired by… Read More

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4 Mar, 2011

Cash flow management tips for marketing agencies

By Ian Lurie

Unless you’re some huge, international conglomerate, you have cash flow problems. If you’re a huge, international conglomerate, then you’ve traded up to ‘liquidity crises’ and lay off 500 hapless employees when you’re in trouble. I don’t have experience with that. I do have experience with small agency cash flow. I guess these fit for any… Read More

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23 Feb, 2011

25 tips for building your own agency

By Ian Lurie

These are the 25 tips I gave at my SearchFest presentation today. These are from the heart, based on my own personal screw-ups over a 16-year career (so far) running my own agency. Running your own agency is like wrestling with a s–t-covered bear. You may get mauled and eaten. You may win. But at… Read More

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21 Feb, 2011

Trash the web sites: What Gawker (probably) said

By Ian Lurie

Update: Read to the end for a graph that Rishil sent me, courtesy of Sitemeter. The data is hard to ignore: Gawker is literally designing themselves out of existence. Gawker. Media. Need I say more? They launched a new design for all their sites—LifeHacker, Gizmodo, etc.—a few weeks back. In doing so, they reduced their… Read More

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18 Feb, 2011

11 signs you’re not ready to run your own company

By Ian Lurie

So, you want to run your own company? Check this list first. If you fit more than 4 of these, you might want to wait a while. You still have some growing up to do: Your ego is bigger than you are. You just have to be the smartest person in the room. Uh-oh. That’s… Read More

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16 Feb, 2011

Groupon’s days are numbered

By Ian Lurie

Yesterday I wrote about how discounts are addictive, and can kill your business. The addictive nature of discounts is why I think Groupon should’ve sold to Google. Most of the businesses that use Groupon have no idea how to handle discounts as a marketing tool. So they fling deals out left and right. That leads… Read More

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11 Feb, 2011

Companies need tension: Avoiding the ‘You Go’ effect

By Ian Lurie

I had a discussion yesterday with Ed Lopit, one of the most insightful businessmen I know. That discussion led to this blog post. If you want to learn to master this stuff, talk to him I’ve been called a lotta things over the years. Most of them can’t be written on a PG blog. But… Read More

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9 Feb, 2011

Don’t be a literary prude: How to write with personality

By Ian Lurie

I’m reading Writing with Style by John R. Trimble. If you want to learn to write with personality, this book’s a fantastic place to start. My favorite chapter so far is titled “Superstitions” and begins “This chapter concerns literary prudes.” In it, Trimble describes a few ‘rules’ for writing. I put rules in quotes because… Read More

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