Plagiarism Online

Ian Lurie

Online plagiarism is rampant. Some folks just rip off your entire site look. Others just steal your content.

What to do?

Copy - Paste

First, there are ways to root out the thieves: Cut-and-paste a sentence from your web site into the search box on Google or Yahoo. I do that regularly with the first sentence of my corporate site, I did it this morning, and voila, the second listing is a rip off of my site: Here’s the Google search result.

Ekrupa? Who the heck is that?

Well, whoever they are, I don’t like it. So my next steps are:

1. Send a polite but firm note to the web site owner.

2. Notify Google of the site using this form.

3. Notify Yahoo using this form.

If all else fails, I’ll call a lawyer. I haven’t had to do that yet, though.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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