Poll: RSS excerpts vs. full posts

Ian Lurie Jun 29 2010

I’m seriously considering switching my RSS feed to use excerpts instead of full posts.
I hate excerpting – I really do. But I need to try some things to improve the meager ad revenue I get (about $250/month, now).
Given the choice between pissing off every Conversation Marketing reader or making another $150/month, though, I’ll opt for keeping the readers happy. So, please answer the poll below:


You can help me be as spineless about excerpts as my city government is about replacing the Viaduct.

tags : conversation marketing

6 Comments

  1. I can’t believe 45% (at the time of this comment) are saying they probably won’t read as often. This seems unbelievable to me, if not outrageous! (I’m not really outraged, but maybe a little dumbfounded) Do 45% of your readers even read your blog through a full feed? I suspect that some of your readers, as intelligent as they are, possibly misunderstood the question, or don’t understand RSS. Perhaps they think you are proposing to publish only excerpts on your blog – and then pay to read the full post, or some other nonsense like that.
    As for me, I always click through the RSS headline to read the post on your blog. There’s something more satisfying in reading it in it’s home environment. And if this helps your ad revenue, I’m all for it.

  2. I think that it’s a matter of fact. If you go to excerpts your RSS readership will fall. I suggest doing some A/B testing. test out the excerpt and full and see which one generates more income. You may have fewer readers, but you might make more from ads. The only way to find out is to test, but you do risk losing some of your current readers in the process.

  3. Travis

    Travis

    Hi Ian,
    I chose “you go boy”, even though reading that phrase made me feel weird. Anything to help you make a few extra bucks :)
    I just have conversationmarketing fed straight to my igoogle home page. When I see an update I click on it and read.
    So, this doesn’t really apply to me anyway.
    I am curious, how will excerpting improve the ad revenue? That is probably a stupid question, but I don’t understand…

  4. Ian

    Ian

    @Travis excerpting means more people clicking thru to my site, and therefore more pageviews. Then I can sell more ads or charge more for existing ones.

  5. Travis

    Travis

    Ahh, of course…
    They click thru because they can only read a portion of the article in their reader.
    Well, if it is any consolation, I spend an inordinate amount of time on your site.
    Thanks again for everything!
    T

  6. Vanessa

    Vanessa

    I think my RSS reader only gives me excerpts anyways. I always click through to the site. I say do what makes you more money. I don’t think it will effect your readers that much, as most blogs do excerpts anyway. Either way I always read your posts because you make me laugh, and I like the way you write.

Comments are closed.