Portent Finds Google’s Missing 100,000,000 Adwords Clicks
Ian Lurie Apr 1 2008
Over the last few months, Comscore has reported declining paid search clicks on Google.com. Hand-wringing pundits have therefore wrung their hands mightily, pointing to this as a sign that the End Is Upon Us.
We found out that the clicks weren’t actually gone. They were just lost for a bit.
Portent Interactive has conducted exhaustive research and discovered that Google’s Adwords click traffic has actually increased month over month for the last six months. The entire kerfuffle is due to a phenomenon known to anyone who does laundry and wonders where those odd socks end up.
After speaking with an unidentified Google search engineer, we confirmed that Google has also been searching for these lost clicks. After installing the new Google SockSearch on 2,000,000 dryers nationwide, the missing clicks have been found. As have 400,000,000 odd socks.
Google confirms that SockSearch is focused purely on aggregate sock data and collects no information about underwear or color/white separation habits.
I just searched tomorrow’s stock results, and Google’s stock is going up tomorrow due in part to the good news about their click volumes, but also because of the estimated street value of 400 million socks.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More