Portent Team Co-Publishes a New Dummies Book
Ian Lurie Mar 13 2009
A proud day at Portent: Elizabeth Marsten (our lead PPC guru) and myself worked with three other authors to publish Web Marketing for Dummies All-in-One.
I won’t belabor it, but I’m allowing myself a brief bit of pride. I wrote about 400 pages of this 800+ page book.
I’m particularly proud, though, that one of my team is also an author. I feel pretty lucky to get to work with such a talented group of people.
- Marty Dickinson wrote Book 1: Web Presence.
- I wrote Book 2: Search Engine Optimization
- And Book 3: Web Analytics
- Elizabeth wrote Book 4: Online Advertising and Pay Per Click
- John Arnold wrote Book 5: E-mail Marketing
- I wrote Book 6: Blogging and Podcasting
- And Book 7: Social Media Marketing
- Michael Becker wrote Book 8: Mobile Marketing
You can, of course, buy the book:
And see my unboxing photos.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More