Portent’s Ice Bucket Challenge: Spread the Wealth!
Ian Lurie Sep 10 2014
We got challenged! Some colleagues challenged Portent in the Ice Bucket challenge. Here’s the video:
We changed it up. Here’s why:
ALSA has now raised $111 million. That is freaking fantastic. It’s a great cause. 5,000-6,000 people are diagnosed with ALS each year, impacting tens of thousands of people. 30,000 or more Americans live with it at any one time.
But many of us at Portent have been affected by Parkinson’s – we have friends or family who have this awful syndrome. So, we donated $1,000 to Parkinson.org, instead. 50-60,000 people are diagnosed with Parkinson’s Syndrome each year.
So, we made a donation there.
About that water thing…
We also made a donation to charitywater.org, because we realized that the Ice Bucket Challenge has now consumed about 45 million gallons of water. I’m not kidding. Here’s the math:
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More