Portent's Moving!

Ian Lurie

Moving. I tried to come up with an analogy for something that incites misery, throws out your back and reduces you to a gibbering lunatic while forcing you to blog using your phone as a mobile hotspot.

But, after much suffering, Portent has moved two blocks south of our old location. Our new address is:

307 3rd Ave South, Suite 400
Seattle, WA 98104

We’re in the Mottman Building, directly upstairs from Salumi. If you’re from Seattle, you know Salumi and know I’ll probably be gaining a lot of weight over the next few years. Anyplace that says they offer “artisanal Italian meats in sandwiches and by the pound” spells trouble.

Why Move?

We moved for three reasons:

  • We had a mind-blowing view from Smith Tower, but the office used a long, curving racetrack layout. I didn’t see some folks for days. I couldn’t even bellow to everyone
  • I wanted us in a space that promotes chatter and collaboration. We’re a bunch of instant message nerds. The new office mitigates that, rather than promoting it
  • We paid a lot of money for the view. Our new space cuts our rent in half. Seriously. In. Half. I agonized about this move until I realized I’d have a nice chunk of cash to invest back in the team

Show Us the Office!

OK! OK! Some photos:

Note the nifty hardwood floors and exposed beams:

Hardwood floors. Exposed beams. Coolness abounds.

Hardwood floors. Exposed beams. Coolness abounds.

Also note the “classic character” of the office, which includes sloping hardwoods. The building warped a bit in the 1965 earthquake. No damage in the Nisqually Quake, though. Maybe 1965 shook out the problems. Hopefully.

The gently sloping hardwoods

The gently sloping hardwoods

Our entryway:

The sexy new entryway

The sexy new entryway

I have always wanted a fishbowl conference room. I don’t know why. But now I have one, and I rejoice:

A conference room! In the middle!

A conference room! In the middle!

My office, which no longer looks out upon Puget Sound. I will miss that view. A lot. But King Street Station is a pretty cool piece of architecture. And the Capitol Hill streetcar goes by occasionally, dinging its adorable little bell:

See the streetcar...? OK, you'll have to trust me.

See the streetcar...? OK, you'll have to trust me.

The Dalek and TARDIS have landed:

Exterminate!!!! Exterminate!!!!

Exterminate!!! Exterminate!!!!

And there’s a random valve in the middle of the office. Turns out it does nothing. Sniff:

This doesn't do anything, alas.

This doesn't do anything, alas.

Not photographed, because I suck at photography:

  • The new workstations. Portent-ites will have about 2x the old space
  • The other conference room
  • The neighboring building. The roof completely collapsed. They’re tearing it down soon to build something new

What Did You Name the Conference Rooms?

I’m glad you asked that question!!!! The big one is Actual. The small one is Pegasus. The Pegasus was bigger, but Actual flew the better Battlestar.

If that means nothing, just move along slowly. Nothing to see here.

See You Here

Hope to see you soon. You can look around. Then we can go downstairs for some artisanal Italian meats.

Off to unpack more boxes…

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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  1. Look on the Mystery Valve as an opportunity. Maybe it controls the temperature for that employee who just can’t get comfortable. Maybe it can turn up the funk. Maybe it’s a handy prop to nonverbally let your employees know you’re about to blow your top.
    It just needs a dedicated whiteboard to define its daily function.

    1. I’m thinking of painting it gold and attaching a chain to it that runs across the office. I can label it “phlogiston dispenser”

  2. Congratulations on the new digs- it looks fabulous. I am looking forward to visiting and making a grand entrance. I propose a contest for the best use of the useless valve.

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