RSS and the Debates: RSS Has Arrived

Ian Lurie

I just finished a short piece on RSS and it’s value as a marketing tool, and found this article on Wired.

The Bush/Cheney campaign will use RSS to push a live feed to thousands of pro-Bush blogs, during the debate.

From the Bush campaign site:
“Track the debates on your personal Web site or blog with a Live Debate Facts feed from Bush-Cheney ’04. Each time John Kerry says something false or inaccurate during the debates, the live feed will be updated instantly with the facts.”

Absolutely brilliant. If you still had questions as to whether RSS is a powerful internet marketing and PR tool, this should should put them to bed.

I might note that Kerry has no similar tool, apparently, and I’ll bet he’s going to suffer for it.

Of course, the feed the Bush campaign is providing appears proprietary and doesn’t work in any of my RSS newsreaders, so I’d say the campaigns’ execution has a ways to go. But the fact remains that subscription, feed-based content has definitely arrived…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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