SEO training package: Delayed

Ian Lurie

I suck. I really do. I’ve managed to miss the deadline (today) to launch the first unit of the Fat Free Guide: SEO training.
Stuff like running a business, cleaning litter boxes, changing guinea pig cages, speaking at conferences and such got in the way. I tried to cut back on sleep and food, too, but that backfired horribly, with me sleeping 4 hours/night and eating KitKats in an attempt to stay awake. The site’s 90% ready to go. But at this point it’s sleep and care for the menagerie, or end up dancing in my underwear on the Seattle Viaduct, thinking I’m asleep.
I considered flinging the doors open anyway, with only 10 of the roughly 45 modules complete (the rest are mostly written – hence the 90% complete). But somehow, I think another week won’t kill anyone, and it’s better to launch complete.
But I feel badly. So, I’m going to re-open the deal I’d presented on GroundHog Day: Supply your e-mail address, and I’ll give you membership on the Fat Free Guide training site for $7/month. That’s about 75% off.

This is not a come-on or a marketing ploy. This is 100% authentic Jewish guilt, carefully bred into me through 1000 years of genetic tuning on my Eastern European ancestors. I’m like Teela Brown, only I’m guilty, not lucky.


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Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Totally understandable Ian, with running a business and all. I’m wondering if you’ve outlined the 45 modules yet?

  2. Hi Ian,
    I can understand all of your pressing issues. I had to take time out for a hamster funeral earlier this week. It was only a matter of time, as every other animal in our house wanted to eat it…cats/dog/me…
    I take it my Groundhog registration is still good?
    Have a happy 4th of July!

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