Shoemoney Dislikes 95% of SEOs, Can't Do Grammar

Ian Lurie

Truth is, I don’t like 95% of SEOs, either. I make a habit of tearing down the fraudsters whenever possible.

But man, Shoemoney, could you get someone to proofread a bit?

“Its like people don’t know you can goto a web site without going to a god-damn Search Engine.”

Which, when filtered through 6th-grade grammar books, becomes:
“It’s like people don’t know you can go to a web site without going to a god-damned search engine.”

I’m hardly Hemingway myself. This shouldn’t be a big deal. It really shouldn’t. But I’m sitting here after a four-kid sleepover, studying up for SMX, trying to recover from jet lag. So I’m not my normal happy self. Cough.

C’mon – if you’re blogging, which of course is writing, couldn’t you work a little on the writing part?

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. I don’t know ether Shoemoney is confused, or if his ideas are just lost in really bad writing. I could likely count on one hand the number of times in day when I actually type in a URL. I have one group of sites that open automatically in Opera, a set of client sites that are contained in a separate toolbar that I turn off or on as needed, a half dozen more that are bookmarked in the browser, and hundreds of others linked at
    If it’s not in one of those places I Google because the search box is right there in the top right corner. It’s faster and usually easier than trying to remember the exact spelling of a long URL, or whether it’s dot-com or dot-net or dot-org or dot-co-dot-uk.
    Sure, I’ll type or, but that’s about it.

  2. What pains me the most is the number of A- and B listers that are getting so sloppy. It’s hard to take them seriously if they can’t use the right ‘your’.

  3. I found this site by typing “Shoemoney can’t write” into Google. I was interested to know if anyone else thought this guy was a horribly lazy writer, poor speller, and bad at grammar. 1 millisecond later, my hunch was proven.
    One of his latest posts is nothing more than a bunch of huge images of him with a bunch of ridiculous swag Captain Morgan sent him. Yay for you, Shoemoney. You got a bunch of junk from a rum company. Why do I care?
    I used to think you had good info on making money online, but your writing is lazy and seem more concerned with taking pictures of yourself in animal pajamas, lame t-shirts, and with marketing junk then writing valuable articles to help people make money.

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