What we need is a social media monopoly
Ian Lurie Feb 10 2010
When Google announced Google Buzz, I groaned.
Another tool to work with. Another reputation management timebomb. Another place for people to spam me with ridiculous miracle marketing plans.
I have a modest proposal: Let’s kill all social media platforms save 1 or two. I don’t even care which ones. Just kill any duplicates. I mean, is Plurk ever really going to take over Twitter’s marketshare? Is Myspace going to miraculously rise from the grave and crush Facebook?
But every me-too launch of yet another social media knockoff means another place I have to track, or another $5 Streko’s going to charge me on Knowem, or whatever. And I’m lazy. And cheap.
So, I want a monopoly. Google, if you want, go ahead and buy everyone else. Or Facebook, go ahead and attack Twitter’s servers with pharmaceutical ads until it all shuts down.
Wasn’t life better when there was one huge phone company? How about when airlines were regulated?
I’ll talk to the FTC for ya, and see what I can do.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More