What we need is a social media monopoly

Ian Lurie

When Google announced Google Buzz, I groaned.
Another tool to work with. Another reputation management timebomb. Another place for people to spam me with ridiculous miracle marketing plans.
I have a modest proposal: Let’s kill all social media platforms save 1 or two. I don’t even care which ones. Just kill any duplicates. I mean, is Plurk ever really going to take over Twitter’s marketshare? Is Myspace going to miraculously rise from the grave and crush Facebook?
But every me-too launch of yet another social media knockoff means another place I have to track, or another $5 Streko’s going to charge me on Knowem, or whatever. And I’m lazy. And cheap.
So, I want a monopoly. Google, if you want, go ahead and buy everyone else. Or Facebook, go ahead and attack Twitter’s servers with pharmaceutical ads until it all shuts down.
Wasn’t life better when there was one huge phone company? How about when airlines were regulated?
I’ll talk to the FTC for ya, and see what I can do.

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Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Great post. It would make life so much easier wouldn’t it? I could throw away all those login reminders and passwords that are cluttering up my desktop.

  2. You’re absolutely right. I’m sick of all the social media platforms. I think by reducing the amount of social mediums and making the ones that are great stay…

  3. What we need is a combination of say feed burner, stumbled on and that cool bubble nav interface that google used to have.
    make it gadget widget driven blank canvas page that generates and processes rss feeds in both directions.
    if you know of any tools like that help me out. I’ll figure it out eventually with the pieces we have now.
    it’s basically down to whomever has the best shell: wordpress, blogger, dot net nuke
    It’s all getting pretty close to being more fluid.
    It’ll happen, and then the next day they will shut the internet down and we wont be able to use the killer web ap.
    rss feeds combined with a real time mixing interface, so i can have say a feed of Bach playing in the background, google earth as my desk top and while I’m doin research the desktop flies to that part of the globe where little links and rss feeds flit about like insects for me to grab and digest.
    or something like that
    widgets and gadgets and feeds oh my

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