What we need is a social media monopoly
Ian Lurie Feb 10 2010
When Google announced Google Buzz, I groaned.
Another tool to work with. Another reputation management timebomb. Another place for people to spam me with ridiculous miracle marketing plans.
I have a modest proposal: Let’s kill all social media platforms save 1 or two. I don’t even care which ones. Just kill any duplicates. I mean, is Plurk ever really going to take over Twitter’s marketshare? Is Myspace going to miraculously rise from the grave and crush Facebook?
But every me-too launch of yet another social media knockoff means another place I have to track, or another $5 Streko’s going to charge me on Knowem, or whatever. And I’m lazy. And cheap.
So, I want a monopoly. Google, if you want, go ahead and buy everyone else. Or Facebook, go ahead and attack Twitter’s servers with pharmaceutical ads until it all shuts down.
Wasn’t life better when there was one huge phone company? How about when airlines were regulated?
I’ll talk to the FTC for ya, and see what I can do.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More