SourceBench blog review: Ideas for Improvements
Ian Lurie Oct 12 2007
Problogger has a most excellent community blog review project going on. The first site reviewed is Sourcebench.com.
Here’s my take on it:
This looks like a very good start to me. The style is loose and friendly, and the little construction guy is great.
Some specific changes I think you could make that’d help:
- Put a featured post up in the header area. Just the first 20-30 words. That’ll let folks see what you’re about right away, and let them dig in.
- Make your typeface about 2 points larger. Increase the size of the left-hand column. It should get more real estate than the right-hand column.
- Move the ‘about us’ type text to a separate page. It’s not necessary, and it’s pushing the content that folks want to see further down.
- Your search tool should show the first couple sentences of each search result (in my opinion).
- For SEO: Pick a keyword or phrase that describes your organization and use it in the title tags throughout the site. It should go FIRST on the home page. So if Sourcebench is about web developer tools, it would be “Web Developer Tools – Sourcebench”. Deeper in the site, the article title should go first.
- SEO, 2: Double the number of characters in your description meta tags.
- rategic point: I think mixing your business stuff together with the blog is fine, but this is a bit TOO mixed. It’s hard to realize that you’re a company I can hire. Somehow you need to organize the home page to better meld the blog and the business’ call to action. Sorry I can’t be more specific on this one, but somehow I have to look at the home page and say “Oh, cool, Sourcebench the company. And they have a blog!”
Hope this helps,
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More