Ian Lurie Jul 15 2011
I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair.
Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains.
There’s a deeper lesson, though: When you blog, report or speak, you have an audience. It might be 1 person or 1,000. Doesn’t matter. You might be a professional journalist, a doctor, or a single marketer with an audience of 3. That’d doesn’t matter either. You have a responsibility to your audience.
Follow one rule:
Your audience assumes you’re right. Speak carefully.
Have a good weekend everyone.
- WSJ, WTF?! Google Panda & Subdomains
- 18 random thoughts about internet marketing
- When everyone works together, SEO just works.
- Marketing truths: People buy pleasure, not prevention
- 11 reasons smart people start internet marketing agencies
- 11 reasons no sane person starts an internet marketing agency
- Why Google+ may make it
- 8 reasons I don’t care about (toolbar) PageRank
- Follow me on Twitter or Google Plus
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More