Speaking at SMX Stockholm

Ian Lurie

I’m speaking in Stockholm next week at Search Marketing Expo.

SMX Stockholm

I’ll be focusing on reducing waste in PPC campaigns – particularly PPC campaigns without clear conversion goals. If you’re a publisher who counts on user engagement, rather than sales, leads or signups, this will be particularly relevant to you. Here’s my blurb so far:

PPC Waste Management: Cost Reduction and Efficiency

Paid search marketers spend a great deal of time focused on conversion: Minimizing cost per sale, maximizing conversion rates, etc.. But what do you do when your site doesn’t have a clear conversion goal? Or if you’re focused on engagement and branding? These kinds of campaigns are typically very inefficient, and more vulnerable to fraud.

I’ll review options for tracking and removing wasted clicks from your PPC campaign through analytics, and what to do if you can’t install an established analytics package.”

Your comments and feedback are welcome…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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