Ian Lurie Oct 28 2013
Well, not really.
First, PORTENT DID NOT POST THIS. We never would.
The guys who did may have been joking, I guess? Hopefully?
Understand: This is exactly the kind of shock-jockey crap that makes marketing a joke. It doesn’t just insult an entire religion. It also insults our intelligence. I somehow doubt that the Christian Messiah gave these guys’ marketing ‘system’ a look-see.
Yes, the subject line got me to click. No, I won’t watch the video. No, I’m not ‘intrigued.’ No, I don’t admire your ‘clever marketing.’
I’m a marketing idealist. I know that communications can save the world, and I know marketing is one of the most prevalent forms of communication.
When you cheapen it with garbage like this, you cheapen communications. Which means folks take crucial messages less seriously.
If this isn’t a joke, I want to cry for our entire industry right now.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.