Ian Lurie

Well, not really.

First, PORTENT DID NOT POST THIS. We never would.

The guys who did may have been joking, I guess? Hopefully?

Baby Jesus Testimonial

Understand: This is exactly the kind of shock-jockey crap that makes marketing a joke. It doesn’t just insult an entire religion. It also insults our intelligence. I somehow doubt that the Christian Messiah gave these guys’ marketing ‘system’ a look-see.

Yes, the subject line got me to click. No, I won’t watch the video. No, I’m not ‘intrigued.’ No, I don’t admire your ‘clever marketing.’

I’m a marketing idealist. I know that communications can save the world, and I know marketing is one of the most prevalent forms of communication.

When you cheapen it with garbage like this, you cheapen communications. Which means folks take crucial messages less seriously.

If this isn’t a joke, I want to cry for our entire industry right now.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at www.ianlurie.com

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