Tested, Two: In A Nutshell
Ian Lurie Jan 31 2006
Tested Advertising Methods distills marketing and advertising down to a few critical rules:
That which works, sells.
That which looks good and works, sells better.
That which looks good but doesn’t work, sells nothing.
No wonder I love this book…
See my previous post about this book.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More