The 5 S’s: How Portent Works
Ian Lurie Jun 4 2009
I’ve been writing about the 5 S’s quite a bit of late. They’re 5 different kinds of optimization – story, search, strategy, spend, site – and they’re the core of our internet marketing philosophy.
They also tie our services together. We have a long list of skills inhouse here at Portent, but really what we do is much more than a few items on a menu. Hopefully, this video explains a little bit about it:
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More