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The 5 S's: How Portent Works

I’ve been writing about the 5 S’s quite a bit of late. They’re 5 different kinds of optimization – story, search, strategy, spend, site – and they’re the core of our internet marketing philosophy.
They also tie our services together. We have a long list of skills inhouse here at Portent, but really what we do is much more than a few items on a menu. Hopefully, this video explains a little bit about it:

The 5 Kinds of Optimization: How Portent Works from ian lurie on Vimeo.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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